BRAND IDENTITY
— Starting at | $3,000 —
Dreaming
This is a pivotal early stage in the brand development journey — a time for exploration, inspiration, and vision. In this dreaming phase, we step outside of constraints and deliverables, and instead, open ourselves up to possibility. It's where we begin to imagine what your brand could be before deciding what it should be.
We immerse ourselves in the world of visual storytelling, examining potential art directions, tone, mood, and aesthetic sensibilities that align with — or even challenge — your brand’s ambitions. This includes:
Art Direction Exploration: We look at different visual styles, typography, color palettes, imagery, and layouts to understand how each influences perception and emotional resonance.
Visual Brand Cues: We identify recurring themes, symbols, or design elements that can serve as the foundation of a distinct and memorable visual language.
Moodboarding & Inspiration Mapping: Through curated visuals, references, and analogies across industries, we begin to shape an ecosystem of ideas that reflect the brand’s spirit and potential.
At its core, the dreaming phase isn’t about answers — it’s about questions. What does your brand feel like? What worlds does it belong to? What worlds could it create? We give space for experimentation, ambiguity, and even contradiction — because often, breakthrough ideas live on the edge of the expected.
This is where we begin to give form to the formless, laying down creative seeds that will eventually shape a cohesive and differentiated brand identity.
Market Research
While the dreaming phase gives us the freedom to explore creative possibilities, our approach is always rooted in strategy. In the market research phase, we take a critical look at the landscape in which your brand will live — so that every creative decision is informed, intentional, and competitively positioned.
We conduct a deep dive into your industry, analyzing the visual, verbal, and strategic choices made by top players in your space.
This strategic foundation doesn't limit creativity — it enhances it. By merging these insights with the bold imagination of our creative dreaming phase, we can confidently develop a brand identity that is not only aesthetically compelling but also strategically sound, relevant, and future-ready.
The result? A brand that feels inspired, intentional, and unmistakably yours — built with both head and heart.
Deliverables
Includes: Custom primary and secondary logos, brand marks, type suite, color palette, brand guide, and ten extra design elements of your choice (for print, web, or social media).